{"id":57716,"date":"2026-10-29T10:27:02","date_gmt":"2026-10-29T10:27:02","guid":{"rendered":"https:\/\/www.cosmed.fr\/?p=57716"},"modified":"2026-10-29T10:27:06","modified_gmt":"2026-10-29T10:27:06","slug":"rapport-cosmed-svp-3eme-trimestre-2026-le-marche-evolue-la-filiere-sadapte","status":"publish","type":"post","link":"http:\/\/www.cosmed.fr\/en\/rapport-cosmed-svp-3eme-trimestre-2026-le-marche-evolue-la-filiere-sadapte\/","title":{"rendered":"Rapport Cosmed-SVP 3\u00e8me trimestre 2026 : le march\u00e9 \u00e9volue, la fili\u00e8re s\u2019adapte"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Cosmed publie son rapport de veille strat\u00e9gique du 3\u00e8me trimestre 2026, qui met en lumi\u00e8re les tendances et chiffres cl\u00e9s du march\u00e9 qui garde le cap ce trimestre. La parfumerie reste dynamique, les seniors restent fid\u00e8les au soin du visage, et l\u2019innovation produit continue de soutenir la fili\u00e8re. S\u2019agissant du commerce, le social shopping et les parcours d\u2019achat guid\u00e9s par l\u2019IA sont en augmentation forte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De leur c\u00f4t\u00e9, les dirigeants ajustent leur strat\u00e9gie et restent prudents sur les perspectives, malgr\u00e9 un emploi globalement stable. Leurs priorit\u00e9s pour la p\u00e9riode \u00e9lectorale qui s\u2019annonce : un acc\u00e8s facilit\u00e9 au financement et un contr\u00f4le renforc\u00e9 des produits import\u00e9s. <\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"https:\/\/www.cosmed.fr\/newsletter\/newsletter-281\/\"><strong>T\u00e9l\u00e9chargez le rapport de veille<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Cosmed, s\u2019est alli\u00e9e \u00e0 SVP, un des meilleurs fournisseurs d\u2019informations d\u00e9cisionnelles, pour concevoir un outil d\u2019aide \u00e0 la d\u00e9cision \u00e0 destination des dirigeants de l\u2019industrie cosm\u00e9tique. Cet outil d\u2019intelligence \u00e9conomique et d\u2019informations strat\u00e9giques est \u00e0 m\u00eame de leur permettre d\u2019anticiper et de s\u2019adapter dans un monde durablement en \u00e9volution.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chaque trimestre, Cosmed communiquera \u00e0 la fili\u00e8re une revue des informations consolid\u00e9es sur 4 axes strat\u00e9giques :<br>\u2022 Les tendances<br>\u2022 Les chiffres du march\u00e9 de la cosm\u00e9tique<br>\u2022 L\u2019innovation et les strat\u00e9gies des acteurs du march\u00e9 de la cosm\u00e9tique<br>\u2022 Les perspectives du march\u00e9<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.cosmed.fr\/les-donnees-de-l-industrie-cosmetique\/\">Consultez les pr\u00e9c\u00e9dents rapports de veille<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cosmed publie son rapport de veille strat\u00e9gique du 3\u00e8me trimestre 2026, qui met en lumi\u00e8re les tendances et chiffres cl\u00e9s du march\u00e9 qui garde le cap ce trimestre. La parfumerie reste dynamique, les seniors restent fid\u00e8les au soin du visage, et l\u2019innovation produit continue de soutenir la fili\u00e8re. S\u2019agissant du commerce, le social shopping et [&hellip;]<\/p>\n","protected":false},"author":30881,"featured_media":57717,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"secteurs":[],"class_list":["post-57716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rapport Cosmed-SVP 3\u00e8me trimestre 2026 : le march\u00e9 \u00e9volue, la fili\u00e8re s\u2019adapte - Cosmed<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.cosmed.fr\/en\/rapport-cosmed-svp-3eme-trimestre-2026-le-marche-evolue-la-filiere-sadapte\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rapport Cosmed-SVP 3\u00e8me trimestre 2026 : le march\u00e9 \u00e9volue, la fili\u00e8re s\u2019adapte - Cosmed\" \/>\n<meta property=\"og:description\" content=\"Cosmed publie son rapport de veille strat\u00e9gique du 3\u00e8me trimestre 2026, qui met en lumi\u00e8re les tendances et chiffres cl\u00e9s du march\u00e9 qui garde le cap ce trimestre. 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