{"id":45205,"date":"2025-03-25T08:55:29","date_gmt":"2025-03-25T08:55:29","guid":{"rendered":"https:\/\/www.cosmed.fr\/?p=45205"},"modified":"2025-03-25T08:55:31","modified_gmt":"2025-03-25T08:55:31","slug":"cosmetic-claims-cosmed-sorts-the-truth-out-from-the-lies-2","status":"publish","type":"post","link":"http:\/\/www.cosmed.fr\/en\/cosmetic-claims-cosmed-sorts-the-truth-out-from-the-lies-2\/","title":{"rendered":"Cosmetic claims: Cosmed sorts the truth out from the lies"},"content":{"rendered":"\n<p><em>As consumers become more concerned about product composition and environmental impact, cosmetic brands are making various claims, some of which can be misleading or unregulated. The rising trend of \u201cClean Beauty\u201d encourages transparency but lacks formal regulation, often leading to ambiguous messaging. Recent efforts to combat greenwashing include new directives aimed at ensuring truthful environmental claims, with stricter rules coming into effect in the next years. Cosmed deciphers 5 trendy claims.<\/em><\/p>\n\n\n\n<p><a href=\"https:\/\/tks-hpc.h5mag.com\/hpc_today_1_2025\/regulation_-_cosmetic_claims_cosmed_sorts_the_truth_out_from_the_lies\">Download the article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As consumers become more concerned about product composition and environmental impact, cosmetic brands are making various claims, some of which can be misleading or unregulated. The rising trend of \u201cClean Beauty\u201d encourages transparency but lacks formal regulation, often leading to ambiguous messaging. Recent efforts to combat greenwashing include new directives aimed at ensuring truthful environmental [&hellip;]<\/p>\n","protected":false},"author":30881,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[443],"tags":[],"secteurs":[],"class_list":["post-45205","post","type-post","status-publish","format-standard","hentry","category-press-release"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cosmetic claims: Cosmed sorts the truth out from the lies - Cosmed<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.cosmed.fr\/en\/cosmetic-claims-cosmed-sorts-the-truth-out-from-the-lies-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cosmetic claims: Cosmed sorts the truth out from the lies - Cosmed\" \/>\n<meta property=\"og:description\" content=\"As consumers become more concerned about product composition and environmental impact, cosmetic brands are making various claims, some of which can be misleading or unregulated. 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